Study Brief

🧪 The Simulating Study

A 30-Day Pilot Study in Consciousness Technology for Founders

I. STUDY PURPOSE

To scientifically evaluate the cognitive, emotional, behavioral, and identity-transformational effects of Simulating—a 15-minute daily practice designed to upgrade inner software through immersive self-guided visualization, identity rehearsal, and narrative resolution.

II. STUDY DESIGN

📆 Duration: 30 days

👥 Participants: 10–12 founders (initial beta group: Alex, Dom, Atilla, Ash, Ben, Gary, Marcus, Rosie...)

🧭 Format: Self-guided digital practice (15 mins/day) + optional journal

📊 Methodology: Mixed-method: qualitative and quantitative

🎯 Core Model: 3-Phase Simulation

Drop In — Breathwork + mental stilling
Simulate — Enter timeline, identity, or scenario
Integrate — Extract insight, log clarity, choose action

III. OUTCOME DOMAINS + METRICS

Domain	Hypothesis	Metrics	Sample Quote
Decision-Making Clarity	Reduces friction, increases confident action	Confidence Scale (1–10)	“I made the hardest call of my quarter on Day 12—and never looked back.”
Emotional Resilience	Regulates nervous system and emotion	GAD-7	“I can face everyday chaos now and stay in my center.”
Creativity + Insight	Stimulates DMN + subconscious ideation	Creative Insight Log	“I solved a two-month deadlock on Day 9.”
Identity Evolution	Expands self-concept, dissolves imposter syndrome	Self-Alignment Score (1–10)	“I stopped identifying as the stressed-out CEO.”
Relational Intelligence	Enhances empathy and internal integration	Empathy Quotient (1–10)	“Instead of blaming him, I found I was fully responsible.”
Time Perception	Enhances patience and long-term vision	Perceived Time Pressure Scale, Vision Clarity Scale	“I stopped rushing and began building my long term vision as if I’d already succeeded.”
Consciousness Shift	Elevates baseline state, increases synchronicity	Well-Being Index, Synchronicity Tracker, Day 30 Reflection	“It’s like I plugged into a higher dimension.”

IV. STUDY INSTRUMENTS

✅ Pre/Post Survey (Beginning/End)

GAD-7 (Anxiety)
Confidence in Decision-Making (custom 1–10)
Emotional Stability (custom 1–10)
Self-Alignment Scale
Future Vision Clarity Scale

✅ Daily Check-In (Before/After)

Clarity Level (1–10)
Stress/Emotional Stability (1–10)
Key insight or shift today (short text)

✅ Weekly Journal Prompt

“What shifted for you this week?”
“What identity or timeline did you access?”
“How did your world respond differently?”

✅ Exit Interview / Written Testimonial

Narrative capture of transformation
Prompted reflection for case study use

V. THEORY OF CHANGE

Thesis

When a founder simulates a future version of self in a focused, embodied container, they bypass ego resistance and align the subconscious with conscious intention.
This repeated simulation of possibility creates real-world confidence, clarity, and behavioral change.
Simulating does not just visualize or embody the future—it installs it.

3 Core Mechanisms:

Cognitive Priming

Vivid, narrative-based selection and embodiment of desired identity activates the brain's prefrontal cortex and imagination networks (Default Mode Network), increasing focus, clarity, and confidence
Leads to: sharper decision-making, reduced uncertainty

Emotional Regulation Through Completion

Simulating unresolved fears or future conflicts in a safe, guided format reduces amygdala activation and calms reactive loops
Leads to: less stress, improved presence in leadership

Neuroplastic Identity Shaping

Repeated daily access to an embodied “higher self” or future scenario creates neural reinforcement of new identity patterns
Leads to: faster integration of new behaviors, long-term identity shift

How We Execute the Theory of Change

Phase	What Happens	Why It Matters
Drop In	Simulator relaxes the nervous system through guided breath and attention shift	Opens gateway to altered states and subconscious receptivity
Simulate	Simulator consciously enacts a future self / scenario (e.g., major decision, conflict, achievement)	Builds emotional memory + primes identity for action
Integrate	Simulator extracts clarity, anchors insight, and logs it into daily journal or digital form	Reinforces insight as reality, increases behavior follow-through

Example Use Cases (Execution in Action)

Simulator internally plays out a hard conversation with co-founder → completes emotional rehearsal → enters actual meeting with confidence and empathy → result: restored trust
Simulator envisions end-of-quarter goals as already achieved → experiences identity of success → wakes with clear priority shifts → result: cuts distraction, focuses on what's essential
Simulator simulates a version of himself without anxiety → experiences physiological calm in vision → replicates breathing and presence in board meeting → result: reduced performance anxiety

Simulating does not merely visualize a better self-image, worldview or future. It installs it—through emotional encoding, physical embodiment, symbolic rehearsal, conscious selection and structured narrative consciousness.

By practicing this daily, founders upgrade not only how they think—but who they are.

VI. SCIENTIFIC VALIDITY STRATEGY

Action	Purpose	Status
Use standard psychological surveys (GAD-7, PHQ-4)	Scientific comparability	✅
Add optional HRV/sleep tracking via wearables	Biometric anchor	Optional
Document 2 case studies with quotes, baseline, results	Proof of transformation	🔜
Create daily repeatable protocol	Protocolization for replication	✅ (app/script)
1-pager theory of change	Conceptual clarity for science partners	✅
Partner with behavioral science lab	Scientific publication / co-authorship	In Progress

VII. STUDY BRANDING + DELIVERY

Name Options:

The Simulating Study
Inner OS Upgrade: 30 Days of Simulation
Consciousness Upgrade: 30 Days of Simulation
Project SourceCode

Study Brief (1-Pager Includes):

Title, Goal, Method, Metrics, Participants, Data Use
Framing for researchers + founders
Available upon request

VIII. NEXT STEPS

✅ Confirm final Study Name + Branding
🔜 Create:

Pre/Post Survey (Tally)
Daily Tracker (Tally)
Study Brief (PDF)
Onboarding WhatsApp Message
Invite/Outreach Email to science partners

🧠 Outreach to behavioral science labs or universities
📝 Prepare 2 founder case studies mid-study

Would you like me to generate the following now?

✅ Full Study Brief (PDF text)
✅ Founder Invite Message (WhatsApp-style)
✅ Pre/Post Survey (Google Form structure)
✅ Outreach Email to Science Partner